With a rich and figurative message that stresses the importance of individuality, uniqueness and self-belief, streetwear brand askλurself presents: ‘BE DIFFERENT – BE YOURSELF, A Short Story About Yourself’. The short film, which is set against a rather downhearted monochrome backdrop, exhibits apparel from the brand’s latest Autumn/Winter collection whilst seamlessly blending the philosophy of ‘askλurself’ with drama that can be found in postmodernist theatre.