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Askyurself – Coming Soon


You spoke we listened. Information gathered through our market research suggested that some of you wanted items at a lower price point. The task wasn’t easy and we found the answer in Askyurself The Y symbolizes a connection between the words ASK and YOURSELF. But with the Y being upside down, it also expresses exclusivity and the mentality of being different from anybody else. Still, you got to question yourself if being different is reconcilable with your identity: ASKλURSELF. The spelling of YURSELF with a missing O reflects individuality and uniqueness without losing the word’s meaning. Just like you: You are different, you are special, but you are still yourself. ASKλURSELF or aλ stands for the expression of individuality & uniqueness. Our message is that there is no need to justify your personal style and what it represents, that there is no need to explain who you are. We thrive on the idea of respecting each and every individual for all their unique qualities: Everyone is special. The collection is divided into three categories. The basic and the seasonal line as well as the exclusive line. The designs of our basic collection are continuously available in different colors and sizes, as shown on our homepage. The pieces of the seasonal and exclusive line are only available to a limited extent.

The collection will release at our online store this Sunday at 9pm UK time

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