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Positioned as a reference point of street culture, influenced and continually grounded by an underdog narrative, EJDER is a British lifestyle and fashion label focused on driving community, social service and timeless streetwear uniforms.

Following four successful years as a key global streetwear retailer and having studied and compounded the array of symbolic and cult signals of today’s youth culture, EJDER pulls influences from Northern British Estates to Harajuku Street Kids to build an amalgam of bold colours, considered details, unusual combinations, esoteric graphics and experimental yet accessible utilitarian appeal.

Simon Suphandagli, EJDER’s Founder, past in youth work distinctly grounds EJDER within the fabric of social service. With the mission to continually empower community through EJDER’s OPEN-STUDIO and OPEN-FORUM platforms, Simon has rooted EJDER’s core principles in Youth Empowerment, Streetwear and Inclusivity.