Today marks the release of LA born 424’s SS16 collection dubbed ‘Americanism’ on EJDER.COM
To mark the occasion we pulled together some of our extended family to create this editorial
Featured are, Romeo Hakem and Reese Cooper wearing signature 424 pieces from the new collection. Highlighted in the feature are two central pieces, ‘the distressed denim jacket’ and ‘We’re Here To Help’ Hoodie both accompanied by the versatile 424 arm band. Shot by photographer Vicky Grout and styled by Nayaab Tania.
Alongside this feature, director Salim Adam takes the release of the collection one step further with a promo video now available to watch below.
The collection is available to buy now here