We are pleased to announce another brand to our webstore,
Mid-Point is the brand by designer, Devaun Robinson which he created back in 2008
Devaun has taken a few minutes out from his busy schedule to give us an insight in to the brand.
“Heavily influenced by the Japanese street culture and popular brands like BBC, Bapesta… The brand started of as street wear clothing company, taking risks by forcing an assortment of bright colors onto those who would never dare to be bold!
As time passed, the ideas changed, the world of fashion made it clear to the consumers that it was okay to be different, even a little odd! Individuality, played a huge roll in the development of this brand.
In 2010 the designs drastically changed, Mid-Point found a way to slowly convert its fan base, by offering a dose of street wear and a dash of cut-n-sew, bold fabrics and clever zipper placement.
In 2012 , the decision was made, to no longer hold back, to be proactive and push the boundaries. The only way to be a leader of style and fashion is to step out on faith and produce the piece the world isn’t ready for!
Over time the brand identity has completely transfromed and the brand has developed into a well structured collection of bold, fashionable garments. Although we have no idea what the future holds, we are committed to maxiumizing its potential.
Style, Passion, Persistence and Attention to Detail, fueled by a desire to be Extraordinary. We take pride in taking the long road, We do not cut corners and We do not take short cuts. Walk with Your head up and Your shoulders back, have a sound mind and make quality”
Shop Mid-Point here