Ejderforlife were really proud to be at the launch of the Physical Novel store in Birmingham on Saturday. This is the first brand we ever worked with and is amazing to see how far they they come in such a shot period of time.
The store its self can be found at the Custard Factory in Digbeth and carries a range of current season aswell as select pieces from the archinve, but wait, thats not all, they also bring you a hand picked selection of rare sneakers and art.
Be sure to show your support and pay them a visit if your in town
The new collection will be releasing at our online store on Wednesday 3rd July @ 9pm GMT