We wanted to create and EJDER SS16 editorial and thought it would be interesting to feature young people as models. However, instead of going to an agency we thought
it would be a cool concept to work with some of the kids that come through the store. We had already been speaking to Reece Cooper and Jakob Hetzer about doing a collaborative event together so through a conversation with the guys we came up with the plan to do a colab t-shirt and meet & greet in-store to bring everyone out.
Then during the event Reese and Jakob would interact and engage with the young people on the day and mutually agree to style (Jakob) and Shoot (Reese) a number of looks.
It was a great way to provide some of the kids with not only a day to come and see people they look up to, but to also interact and even work with them on a project to be featured on High Snobiety.
The aim was to create a memorable experience for those that come through and from the excitement on the day, it was clear that we had achieved that.