Cart (0)

What is rightfully ours – FW14 Editorial

Fashion has adopted the rebellious spirit of streetwear: oversized silhouettes, bold patterns and dominant graphics reign amongst the collections of contemporary designers. The appreciation of rebellion and urban tribes within streetwear maintains a wonder and mystery about them. Yet streetwear has evolved; its dynamic and singular designs are almost enigmatic as it is visually alluring. Multi-layered looks, oversized contours and distressed wear have become the imprint for a defiant sub-culture; a restless and impenetrable tribe of personalities that plants fear into the restraints of pop-culture.

“What is rightfully ours” orbits the idea of protest, the appreciation of rebellion and an unruly yet liberated wing of fashion that is bold and daring – that is EJDER. The “cult of modern youth” was our starting point. A cult that are subjects of isolation, almost separated from modern society, yet they are a wondrous sight that cannot be touched or shaken by oppressive judgment. They compose the premises and background of our darker escapes from the bounds of society.

Aggressive yet passionate, romantic engagements form a series of images that complete and display the concept of protest and noncompliance. Our F/W14 collections form the visual identity of the editorial; they traded on a mood of deconstruction and layers. They molded a new take on streetwear tailoring: bombers are sophisticated yet prominent and classically detailed; roll necks are paired with rich graphics, jackets are elongated and knitted scarfs clash with orthodox monochrome shapes to create an abstract approach to streetwear silhouettes.

‘What is rightfully ours’ displays a cult that boldly challenges their authority to maintain their own conceptions and aspirations; they form the core of EJDER and our rebirth.


Credits –
Models: Derrick @ First Model Management and James Newhouse @ NEVS
Creative Direction: 11THVILLAGE (Shandopaul & Jamel A.)
Photography: Aleksandra Podburtnaja
Hair: Natalie Viner
Makeup: Edith Flowers
Styling: EJDER & Oscar Jay

Leave a Reply

Your email address will not be published. Required fields are marked *